Strong TV Ratings, Record Web Traffic and New Sponsorships
Highlight Formidable Start to the New Year
World Series of Fighting (WSOF.com) came out of the gates swinging to begin the new year and its fourth year of operation, generating impressive NBCSN television viewership figures for its first live event of 2016, as well as record levels of traffic and engagement on its web platform and a pair of new sponsor partners.
The live NBCSN telecast of WSOF27: Firmino vs. Fodor, which took place at the FedExForum in Memphis, Tenn. on Saturday, Jan. 23, generated an average viewership of 213,000, and peaked at 245,000, up 13% from NBCSN’s World Series of Fighting 2015 average. An immediate replay of the event that began at midnight, garnered another 111,000 viewers.
The number of unique visits to the league’s website skyrocketed by 515 percent between December and January, while World Series of Fighting secured two new sponsor partners in Talk2Legends and 1800 Tequila.
“It has been a tremendous start to a very promising year, and this is just the beginning,” said World Series of Fighting CEO Carlos Silva. “With a full schedule of world championship live events; a new, athlete-focused web TV series that we will be rolling out; and a host of other opportunities we are exploring with potential partners, it’s going to be an exciting year for World Series of Fighting and MMA fans.
“We are off to a great start, and we have a lot more in store for fans, with a new live event nearly every month this year,” said World Series of Fighting PresidentRay Sefo. “We made some strong additions to our fighter roster last year, and fans can expect to see some more top level talent join our ranks in 2016.”
“We are looking forward to continued growth of the league and delivering our audience another year of exciting world championship MMA action,” said Gary Quinn, NBC Sports Group’s vice president of programming.
WSOF.com engagement soared by 400 percent between December and January, and the number of user sessions increased by 480 percent over the same time period. World Series of Fighting’s social media channels (Facebook, Twitter and Instagram) all achieved their highest reach and levels of engagement since the
The partnerships with Talk2Legends and 1800 Tequila kicked off during WSOF27 last month. Utilizing the Talk2Legends video chat app, World Series of Fighting offered fans unprecedented, one-on-one access to both its athletic and NBCSN on-air talent, including Chael Sonnen, Bas Rutten, Jon Fitch and reigning, undefeated world lightweight (155 pounds) champion Justin “The Highlight” Gaethje.
Live World Series of Fighting action returns to NBCSN from Garden Grove, Calif. on Saturday, Feb. 20 at 9 p.m. ET/6 p.m. PT with WSOF28: Moraes vs. Barajas. Headlining the four-bout telecast will be a world bantamweight (135 pounds) championship showdown between reigning kingpin Marlon Moraes(15-4-1), who will risk his title against fast-rising star, Joseph Barajas (12-1).